The advanced search engine, Perplexity AI, has informed its clients of a decision to start testing advertisements auf the search engine. Advertisements aimed at achieving monetization of the search engine will be tested out without compromising the user experience. Beginning this week, advertisements will begin appearing in certain user searches and will be clearly marked at the location of the advertisements sponsered. Within the advertisement segments unintrusive advertising formats will like “advertised additional queries” and “advertised query related content”, which helps users in getting acquainted with the advertisers goods without interfering with the query box.
In its blog, Perplexity AI addressed the issue of ads, stating that advertisers will not interfere with the search experience, which is in line with the company’s values. Ads with questions will be paid for, but the content generated will be in response to the AI, thus keeping the integrity of the answer and disassociating it with the advertisers’ narrative.
Partnering with persons and companies such as Indeed, Whole Foods Market, Universal McCann and PMG, Perplexity also seeks to monetize and subsequently provide ad revenue-sharing opportunities with its publisher partners for content appearing in response to queries. As of today, this advertisement feature can only be used by persons located in the U.S. as its use is part of the firms more proactive revenue generating policies but still protecting the essence of the search engine results.
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