A policy on OTT content creation is being explored by the government including news on private FM channels. Issuing an OTT regulation formulation in response to grappling complaints about OTT platforms, the Indian government appears to be on its way to setting a new standard in broadcasting policy. Reportedly, L. Murugan, Minister of State for Information and Broadcasting and Parliamentary Affairs, has revealed that the ministry has been assessing the concerns and suggestions of stakeholders and the public in order to better prepare the policy being presented in Parliament.
This revision comes amidst reports that OTT services are flouting existing self-regulatory conventions. Murugan further informed that even though the platforms have put some measures in place like classification of the viewers and content advisory, the members of the public, as well as people from the industry have registered concerns regarding the effectiveness and the consistency of such self-regulation practices amongst the practitioners of the profession and the industry at large.
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Self-Regulation of OTT and Other Complaints
As it stands, OTT services still place disclaimers and tags that advise the viewer on appropriate content for them or place parental controls over the content where necessary. Such aims are meant to assist the audience in making suitable viewing decisions. Despite those steps, however, Murugan has reported that many complaints remain unanswered and many continue to flood in.
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