A recent report from Nikkei has revealed the real hardware costs behind the two latest flagship phones- Apple’s iPhone 16 Pro and Google’s Pixel 9 Pro. Understanding the true manufacturing cost of two devices priced above Rs 100,000 in the market gives a unique perspective on the pricing strategies adopted by these tech giants.
How Apple and Google spend money on components
According to the report, the bill of materials (BOM) or the estimated cost of spare parts for the Pixel 9 Pro will be $406 (roughly Rs 34,210). In contrast, Apple’s iPhone 16 Pro will cost around $568 (roughly Rs 47,860) to manufacture. This difference reveals that the iPhone 16 Pro has higher components costs, which could be due to Apple’s premium materials and proprietary technology.
Pixel 9 Pro price breakdown and Pixel 8 Pro comparison
Interestingly, the Pixel 9 Pro is said to cost 11% less to produce than its predecessor, the Pixel 8 Pro. This reduction is due in part to the Pixel 9 Pro’s slightly smaller screen and battery. The main components of the Pixel 9 Pro are the Tensor G4 chip which costs $80 (roughly Rs 6,800), the Samsung M14 display which costs $75 (roughly Rs 6,300), and the camera module which costs $61 (roughly Rs 5,100).
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By highlighting these costs, the report provides insight into how key phone prices are influenced not only by raw materials but also by brand strategy and market demand
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