As part of its expansion into the Indian market, Youtube has announced plans to integrate Flipkart and Myntra into the Indian marketplace so that creators can crowd-sell products for brands that do not belong to them in their content. Previously, Youtube Limited creators from India to promote their online shops only through merchandise videos or content linking to them.
This fresh offering is within the scope of the much awaited youtuber Shopping affiliate programme which has recently been rolled out to eligible users in the country.
The suppoting video and its description pages informs about the tagged items viewers can access them through the ‘Product’ link. A click on the product will redirect viewers to the product list on flipkart, myntta and other platforms to enable them make an instant order.
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The concept of this [feature] is to allow the user to engage with the product easily. For instance, when a creator speaks about a specific product, that product can be hyperlinked directly in the video. For any inquiries about costs and the product’s availability, users are not required to exit YouTube. And if you wish to purchase it, you just need to click a button instead of searching the internet.
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